Amazon Keyword Tools – Find Amazon Keywords for Free
Your sales will only be as successful as your customers’ searches, and the majority of the process begins with selecting the appropriate keywords.
Check out our list of the top Amazon keyword tools for third-party sellers and see which ones are right for you.
1. Google Keyword Planner
It is difficult to compete with the breadth and ease of use offered by Google, particularly with regard to their Keyword Planner. Simply typing in a keyword will prompt Google to provide you with information like the level of competition, the approximate monthly average searches, and the top of page bid (both low and high range).
You can expand the scope of your search by using the related keywords that it suggests, you can expand related keywords in the sidebar on the right, you can receive historical data and forecasts, and you can use Google’s suggestions for even more ideas. It is a free tool, but you need to be sure that you are matching keywords to the A9 algorithm that Amazon uses and not the one that Google uses.
2. Amazon Keyword Tool
Consider using the Amazon Keyword Tool for your keyword research rather than a local tool if that is your preference. You may get results for search volume, trend, cost per click (CPC), and competition by just typing in a keyword and pressing the enter key, just like you can do on Google. You will also get the same results for related keywords.
However, there is a catch: in order to read the whole results, you will need to pay a fee. The Pro Basic plan is $89 per month, the Pro Plus plan costs $99 per month, and the Pro Business plan costs $199 per month. Each plan includes a money-back guarantee good for 30 days, and you can save up to 20 percent by paying annually.
3. Ahrefs
Ahrefs is a keyword research tool that delivers nearly the same amount of capabilities as its predecessor while charging roughly the same amount of money. They boast a database that contains over 7 billion keywords and is updated regularly. This database also has data for 171 nations. You can also access their advanced metrics or search engine results page (SERP) data if you want to delve even further into the topic.
Plans start at $99 per month for the Lite tier, and go all the way up to $999 per month for agency use. However, if you pay for the service on a yearly basis, you will be exempt from payment for two months. You are welcome to make use of their customer care, which is available around the clock, as well as their private Facebook community, to gain access to all the resources and assistance you might require throughout your free weeklong trial.
4. SellerApp
SellerApp is the go-to keyword tool that you should use in the event that you are seeking for some accurate and up-to-date keyword results. You are able to locate relevant and high-converting keywords that fall under the purview of Amazon SEO by using the free keyword research tool that it provides. In addition, you will obtain insights into the data associated with the keywords, such as search volume, CPC, expected orders, and so on.
You may sign up for their free trial if you want to use their data-backed tools that produce accurate results, and you can do so here. You will receive an additional 25 percent discount on the yearly subscriptions, and you will have the opportunity to select from three different plans: a Pro-Lite plan that costs $89 per month, a Professional plan that costs $149 per month, or a custom plan.
5. Keyword Inspector
With access to more than 600 million keywords and the capability to conduct reverse ASIN searches, Keyword Inspector is able to aid you in sifting through all of the irrelevant information and obtaining only the useful and profitable keywords for your business. They also have databases and reports that are country-specific, allowing you to utilize the strategies that are most successful in each of the countries in which you conduct business.
The pricing is really reasonable, as their regular charge of $59.95 is currently on sale for a short time for just $39.95 along with a free trial period of three days. However, once you are a member, you will have access to a vast array of excellent research tools. Check out their free search terms tool or free suggestion tool if you merely want to test the waters before committing fully.
6. AMZ One
Even while you may use AMZ One for almost all of your Amazon-related tasks, one of its most valuable features is its comprehensive keyword research capabilities, which include anything from basic ranks to more advanced rank tracking. You may keep track of keywords, perform keyword analysis and optimization, and then update your product listings with the knowledge that you are well on your way to outperforming your rivals.
If you subscribe annually, you can save money on the Basic Plan, which costs only $20 per month, and on up to the Professional Plan, which costs $180 per month. There is also a free trial available, but it is not time-limited in any way. Instead, you have the option of conducting a cost-free trial of one keyword, one sales tracking, one negative review tracking, and one product.
7. Jungle Scout
One of the most important aspects of Jungle Scout is their Keyword Scout tool, which is one of the many reasons why we adore this company. You are able to compile high-ranking keywords by basing your research on vital data points that demonstrate both specific and general search volumes. In addition to this, they offer a reverse ASIN search, which enables you to see exactly what customers are looking for.
Plans are available at relatively reasonable prices (Basic: $39/month, Suite: $69/month, and Professional: $129/month, with savings of up to 55% on an annual subscription) and come with a 14-day money-back guarantee.
8. Helium 10
One reason Helium 10 keeps popping up in discussions about Amazon keyword research is that it’s an extremely powerful Amazon tool. To begin, type in a term, and then explore the different options to obtain a more in-depth look at the most relevant keywords (e.g. Amazon recommended, top products, word frequency, etc.).
Stay with the free plan’s minimal features if you’re on a budget. You can also opt for the Platinum ($97/month), Diamond ($197/month) or Elite ($397/month) subscriptions, which include two months of free service if you commit to a yearly subscription.
9. Merchant Words
Merchant Words should be at the top of your list if you’re looking for a comprehensive and cheap tool. For the past seven years, they’ve been growing their database and expanding it to include keywords for nearly every Amazon marketplace. Longtail keywords, which many Amazon merchants overlook, are also included in their recommendations.
Their Silver Plan, which is $29 a month and includes Amazon data for a single country, should be sufficient for your needs if you plan to keep things small and local. However, if you require more, they offer a 14-day money-back guarantee with their Gold Plan ($79/month) and Platinum Plan ($149/month), all of which provide you with additional features and reach.
10. Sonar
Mark Sonar as a bookmark in your browser if you’re just starting out as an Amazon seller and don’t have a lot of money to spend on tools right now. You won’t have to pay a dime to use it, and it will provide you with a solid foundation for determining which keywords to employ. The primary search will yield your keyword in addition to thousands of other keywords that are linked to it, and the 0-3 bars will indicate the search volume. You can also utilise the list of Frequent Words that is located on the right side of the page to broaden the scope of your search.
11. WordTree
WordTree is another another free Amazon keyword research tool that enables you to view both the keywords for which your product is indexed and those for which it is not. Simply input the ASIN, site, and phrase that you want to search for, and you will be presented with the results. You may also use this method to research your competitors’ listings.
If you wish to upgrade your account a bit, they provide reports for $20 apiece, and we recommend that you use them approximately once every month.
